A lead can be considered anything from a person to a business that shows interest towards a another business or product! Usually leads are managed through third parties that do the mediator between the companies and the byers or the people that show interest!
Leads can be in different forms and for different topics or niches starting from leads that are generated for physical products up to the leads that are generated for digital products!
Lead generation is the process of creating a lead and connecting the company to the people that showed interest! Usually a lead goes through some steps starting from interest and ending up with promotion! It usually starts with a call-to-action and ends to a landing page!
We will be talking about lead generation through email marketing on the next article!