How to Grow Your Restoration Business: 10 Tips for Success

How to Grow Your Restoration Business: 10 Tips for Success

As an entrepreneur, you know that relationships are key to your success, and one of the most important relationships you’ll need to build and maintain as your restoration business grows is with your clients. Keeping them happy will not only make them more likely to hire you again, but it will also encourage them to refer your business to others, resulting in more opportunities for growth than you’d ever imagined when you first set out on this entrepreneurial journey. Here are ten tips on how to grow your restoration business by nurturing these client relationships.

1) Local Associations

Getting involved with local associations is a great way to drum up a new business and connect with other restoration professionals in your area. Through associations, you can offer referrals and gain valuable insight from others who have been in your shoes. And not only are you providing helpful business advice, but you’re also growing your network by learning about new vendors, products, and service providers that might be beneficial down the road.

Associations are one of many tried-and-true ways to grow your restoration business; after all, a rising tide lifts all boats. So how do you get started? First, start by contacting local associations directly to see if they accept new members. If so, ask what it takes to join—do they charge an annual fee? Do they require membership meetings or attendance at events? Once you know what’s required, contact them again to express interest and ask for more information on how best to become involved.

If there isn’t an association in your area already, don’t worry! You can always start one yourself! To learn more about how to do that, check out our post on starting a professional association.

2) Start With One Room

When starting a restoration business, it’s tempting to hire a bunch of people and move into a giant office. Before you do that, think small. Focus on just one room at first; use contractors if you need help. It’s easier to start off with smaller projects because they’re quicker and less risky. You also won’t need as much specialized equipment and don’t have to manage as many people at once. Eventually, once you develop expertise in specific areas, you can gradually expand your business. While growth is inevitable, be sure that it’s organic rather than explosive so that you stay in control of your company—and your life!

3) Connect with Professionals

When you first start out, being connected with your peers can be invaluable. Connecting with others in your industry lets you share ideas and get insight from others who are dealing with similar issues as well as provides a network of people who may be able to refer work to you or vice versa. Don’t overlook LinkedIn, which has hundreds of groups where professionals connect and share ideas. You can also consider joining trade associations, local professional organizations, or other civic groups that may have an interest in what you do.

4) Connect with Potential Customers

When it comes to establishing your company as a reputable leader in your industry, there are few things that are more important than getting connected with potential customers. Whether you’re seeking out leads on social media or networking at events, connecting with people who have an interest in hiring you is crucial. Check out how you can connect with local residents of your area and improve your business.

5) Specialize in Damages & Solutions

This can help ensure you are attracting customers who are in need of your services. Services such as (but are not limited to) water damage restoration, mold removal, smoke damage cleanup, and odor remediation. Have an area on your website where potential clients can sign up for special deals or opt-in email lists that keep them up-to-date with these specials. Be sure you include an image of service being done that relates directly to one of your specialties.

6) Have Patience with Marketing Efforts

In restoration, it can take a while to drum up business. That’s why you need to have patience in your marketing efforts—it may take some time before you start seeing regular customers coming through your door. But when they do come knocking, make sure you’re prepared and able to deliver quality service that sets your company apart from others in your industry. Having patience during those initial stages will be worth it in the long run when you do see steady growth.

7) Have Patience with Growing Yourself

Sometimes, our own personal ambitions get in the way of our ability to make sound business decisions. We can grow so impatient for recognition and success that we begin looking to expand before our business is ready. If you’re trying to grow your restoration business, take a moment and think back on all that you’ve learned from past restoration jobs. Then ask yourself: How could I use those lessons here? What did I like about that job? What didn’t I like?

8) Be There When Clients Need You

There’s nothing worse than losing a client who loved your work because you didn’t return their call or email fast enough. When that happens, it can mean a real loss of money and productivity. A great way to grow your restoration business is by making sure that clients are happy—because happy clients tell their friends about you. How do you make them happy? Show up when they need you, answer your phone calls, return emails within 24 hours, etc.

9) Learn From Fellow Professionals

When it comes to running a restoration business, you’re not in it alone. Being part of an industry-specific organization can provide you with several resources that will help you grow your business, such as training and continuing education opportunities, networking opportunities with your peers, and valuable industry-specific information. Finding an organization that best suits your needs should be a priority if growing your company is one of your goals.

10) Spread the Word to Encourage Referrals

When it comes to marketing your restoration business, nothing works better than referrals. To ensure you receive a steady stream of them, get proactive and spread the word about your services within your industry circle. Let everyone know what you do, and how good you are at it! Not only will they be likely to refer business your way, but they may also have other restoration-related opportunities that you may want to pursue as well.

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